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From Art to Ad | Sep 22, 6:30PM - Sep 22, 9:00PM
Event Name - From Art to Ad
Admission - Free
Category - Talks, Lectures & Conferences
Venue - Street Lecture Theatre
Event Website - Own It
This event requires pre-registration - Register Here
Is it possible for ideas that are originally created for artistic purposes to cross the boundaries and be used successfully in a commercial context? And if so what are the consequences for the artist, the artwork itself and the commercial companies that use them? Does the application of the artwork in a commercial environment damage the artist's reputation, or help them to achieve exposure? Does the work, as a piece of art, lose its credibility or does it just add another dimension of meaning to it? And if associated with a product, will this forever affect the meaning and association that people have with the original creative work? Is the commercial company, who uses the original artwork in its entirety or an artistic idea as inspiration also at risk of their own reputation being compromised (apart from infringing the artist's copyright)?
For example if people are familiar with the original piece of art before seeing its commercial application this may lead them to view the company in a negative way. They might see it as incapable of coming up with original ideas, or associate the product being advertised with the original creative idea, which may have an irrelevant meaning.
What is the effect on independent film makers whose ideas are sometimes used to inspire advertising campaigns? And on the flip side what is the effect on advertising agencies when an idea can be linked to another original source? How has modern technology and websites such as YouTube played a part in this? Should artists such as film makers and photographers think twice before sharing their creative work through similar sites? However, whilst this might protect their creative ideas it may also limit their exposure to possible new audiences and potential clients. Or is there a way forward to combine these innovative artistic ideas with the modern trend of using found art to inspire/ create ideas in order to communicate a commercial message.
Own-it have invited a panel of experts from both the advertising industry and film makers perspective to discuss inspiration, copyright issues and using tools such as internet sites to promote your creative work.
Venue Details - Street Lecture Theatre
London College of Communication, Elephant and Castle, London SE1 6SB · Open in Google Maps
