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London Digital Week

London Digital Week

The Role of Play in Engaging the Youth Market | Sep 24, 9:00AM - Sep 24, 11:00AM

Event Name  -  The Role of Play in Engaging the Youth Market
Admission  -  Free
Category  -  Talks, Lectures & Conferences
Venue  -  Shoreditch House
Event Website  -  Playgroup
This event requires pre-registration  -  Playgroup


If you've ever tried to talking to an average teenager, you may have noticed how hard it is to engage them in a conversation. Surprising as it may seem, 16-24s have not lost this age-old skill, simply go about it in a new, fresh way. Come and join us over breakfast on the 24th September at Shoreditch house to discover how to engage generation Y in a conversation with your brand. We'll take you step-by-step through.

- Why we need to talk to the new generation in a slightly different way
- How to hold a conversation (excluding Kevin-esque grunts)
- What this means for designing user experiences
- How social media can be used to keep the conversation going
- And why play is integral to all of this.

We hope to see you there - RSVP to catherine@playgroup.com to reserve your free place, or to find out more.


Venue Details - Shoreditch House

Ebor Street, London, E1 6AW  ·  Venue Website  ·  Open in Google Maps