Venue  -  Econsultancy London

Description: This intensive two-day course will look at the key considerations for digital marketers, how to build the dream online strategy and assess what the future holds in store. This course will run through the acquisition tools (search, affiliate marketing, display advertising) and retention techniques (email, web personalisation) as well as some of the management issues (legal issues, data gathering, integration with off-line activity). It will also demystify the technical jargon commonly used in digital marketing: RSS feeds, mash-ups, tag clouds, AJAX, social bookmarking and more...all in a simple, easy to understand way.

Full Details  //  Price: Sold Out  //  Event link: TBC